Objective By revealing the predictors of consumers’ willingness of food safety governance， this study could provide theoretical model for subsequent researchers and practical evidence for stimulating public participation in social co-governance of food safety in China.Methods From the perspective of planned behavior theory， this study investigated the relationship between subjective norms， behavioral attitudes， risk perception， victimization experience and consumers’ willingness of food safety governance through 300 random samples nationwide.Results The results showed that subjective norms significantly positively affect consumers’ behavior and attitude towards food safety， and then enhanced their risk perception ability and willingness of food safety governance， and the chain mediation model was established successfully. In the total effect of “behavior attitude → food safety governance willingness”， “subjective norm → food safety governance willingness” and “subjective norm → risk perception”， the indirect effect accounted for 17.5%， 20.0% and 36.7%， respectively. The food victimization experience of consumers had a significant positive moderation effect on the direct path of “risk perception → food safety governance willingness” and two indirect mediation effect paths.Conclusion The research aims to scientifically guide the public to actively participate in food safety governance， break the dilemma of food safety risk governance of the single stakeholder， and provide practical theoretical model reference and practical guidance for the realization of social co-governance in food safety in China.